Creativity That Connects and Inspires

As a visual storyteller moving into product design, I bring 15 years of creative problem-solving and a sharp eye for detail. I’m eager to grow my UX/UI expertise and craft intuitive, human-centered solutions.

Experience

Freelance Designer | Road to Freedom Scholarships | 2023 — Present

  • Led the rebranding of a nonprofit, creating a new logo that better reflects its mission and story.

  • Designed and implemented a new website, improving accessibility and donor engagement.

  • Applied user research to present the organization’s goals more effectively and to create a welcoming, donor-focused online experience.

Owner & Retoucher | Digital North, LLC | 2010 — Present

  • Deliver high-end retouching for commercial photography, specializing in color accuracy, compositing, and detail-driven edits across product, packaging, food, and lifestyle imagery.

  • Partner with photographers, studios, and brands to ensure consistent, polished results that meet client vision and industry standards.

  • Manage full business operations, including client relations, project timelines, and quality control, ensuring on-time delivery under fast-paced conditions.

  • Balance technical expertise with collaborative problem-solving to support creative teams from capture to final output.

Photographer | Freelance | 2008 — 2018

  • Partner with small businesses and local brands to create authentic visual asset libraries that capture and communicate their unique stories.

  • Produced photography campaigns that highlighted brand identity through honest, engaging imagery.

  • Developed social media content strategies, delivering still images alongside short-form videos and animations to boost online presence and audience engagement.

  • Collaborated closely with business owners to align creative direction with organizational values and goals.

Skills

  • Proficient in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Framer

  • User-centered design, wireframing, prototyping, usability testing, design systems

  • Problem-solving, collaboration, detail orientation, project management, storytelling

  • Color management, photo compositing, asset optimization for web/social

  • High-end retouching, digital capture workflows, photography, motion/short-form video

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Projects

  • Road to Freedom Scholarships Rebrand & Website Design
    Directed a full visual rebrand, creating a new logo and website that improved accessibility, usability, and donor engagement. Applied user research to align brand storytelling with donor needs, resulting in a welcoming and mission-driven online presence.

  • Gather & Lead: UX Case Study
    Designed a platform to help small nonprofits and community groups manage events, volunteers, and communication. Conducted user interviews, affinity mapping, and competitive analysis to identify pain points. Developed wireframes and prototypes focused on simplifying workflows and supporting collaboration, with an emphasis on mobile-first access.

  • 4th Street Farm Visual Library
    Partnered with a local CSA to create authentic photography, short-form video, and animation assets for social media. Built content libraries that captured brand identity and improved digital presence.

Personal qualities

  • Creative thinker with a sharp eye for detail and aesthetics.

  • Strong, clear communicator who makes ideas easy to understand.

  • Collaborative teammate who brings a positive, solutions-focused approach.

  • Naturally curious and always learning, especially in design and technology.

Interests

  • Passionate about photography, sports like soccer and basketball, and reading science and nature writing, with favorites including Spineless by Juli Berwald and The Wave by Susan Casey.

Education

  • A.A. in Photography and Digital Imaging, Minneapolis College, 2008-2010

  • Graduated with Honors

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Copyright 2025 by Anna Rajdl

Copyright 2025 by Anna Rajdl

Copyright 2025 by Anna Rajdl