As the Director of the Road to Freedom Scholarships rebrand, I led a full visual identity and website redesign to strengthen donor trust and engagement. I created a new logo, modernized the design system, and developed a responsive website that prioritized accessibility and usability for a diverse donor base.

My process combined user research, brand storytelling, and UX best practices to align the organization’s digital presence with its mission. The result was a welcoming, mission-driven platform that boosted donations, increased first-time donor conversions, and reinforced trust among existing supporters.